High protein should mean more than a large number on the front of a packet. FEERO expects a food using that message to earn it through strong protein delivery. A bar should not need a pile of extra calories to supply a small protein serving.
But two separate standards matter here. One is the legal claim in India. The other is the standard we use to judge a product worth buying.
What FSSAI actually requires
For solid foods, general FSSAI routes for a high protein claim include 20% of the relevant protein daily allowance per 100 g or per serving. Another route is 10% of that allowance per 100 calories. These are daily allowance tests. They are not a rule that 20% or 30% of energy must come from protein. [1]
That difference matters. A confident explanation of the wrong law is still the wrong law.
The rules also set separate tests for other claims. High fibre for solids includes at least 6 g per 100 g or 3 g per 100 calories. Each claim needs its own check.
Our standard is about efficiency
As an editorial standard, FEERO considers 30% of energy from protein a bare minimum for a food promoted mainly for protein. For choosing a protein snack, our one to ten rule is tougher. It asks for at least 40%.
FEERO's product development target is higher again at 50%. These are brand standards. They are not FSSAI thresholds or a rule for how everyone should split their daily calories.
Active people need enough protein for their body size and training. That need does not turn into one fixed percentage for every diet. [2]
Check the number yourself
Multiply protein grams by four. Divide by total calories. Multiply by 100.
A bar with 15 g protein and 200 calories gets 30% of its energy from protein. The same protein at 120 calories reaches 50%.
That is the distinction we care about. Legal permission to make a claim is a starting point. Efficient protein delivery is the harder job we expect a protein product to do.